Brand Experience
Concept Project

NEON WAVE is a conceptual stand design conceived as a futuristic micro-city, where spatial organisation, scale, and atmosphere create an immersive brand experience within a fair context.

The project translates brand identity into a clear spatial narrative, encouraging exploration and engagement through a compact and legible layout. Light, colour, and materiality are used to define zones, guide visitor flow, and enhance interaction.

Designed as a buildable and adaptable structure, NEON WAVE balances visual impact with functional circulation and exhibition requirements.

Role: Concept and spatial design · 3D modelling and rendering
Tools: Rhino · V-Ray